Privacy policy

This privacy policy applies to Algorigin Europe.

Algorigin respects your privacy. This is why Algorigin is committed to ensuring the highest level of protection for your personal data.

As part of its activities, Algorigin provides its customers with an e-commerce service accessible from the www.algorigin.com website.

To deliver its service, Algorigin collects personal data on individuals. Data is collected via the Algorigin website or by telephone.

The purpose of this section is to provide you with complete information on how Algorigin uses the personal data of its customers.

Algorigin is committed to ensuring the protection of your personal data and its processing in accordance with legislation on the protection of personal data, including the provisions of Regulation (EU) No. 2016/679 of April 27, 2016 on the protection of personal data.

This personal data and cookie management policy encompasses both past and future information. If you agree to the processing of your personal data, these operations will concern not only the information that Algorigin will capture in the future but also those already registered with Algorigin.

Algorigin collects personal data in order to offer you better services. In the personal data collection forms on the site, you are informed whether or not data collection is mandatory.

If a mandatory data field is not provided, Algorigin will not be able to provide its services.

1. What personal data does Algorigin collect?

Algorigin collects the personal data you provide. This includes information that you provide to Algorigin and information that is automatically or manually entered when you contact Algorigin.

1.1 Customer data :

  • first and last name ;
  • purchasing habits ;
  • delivery address ;
  • billing address;
  • payment method (card, Paypal)
  • language preferences ;
  • telephone number(s);
  • e-mail address(es) and password for your Algorigin customer account;
  • customer numbers;
  • information concerning subscription to newsletters or other advertising media;
  • consent to receive advertising;
  • online customer account information (including opening date, user name);
  • membership of groups within the scope of Algorigin's business activities;

1.2 Customer activity data:

  • contract-related data (including date, type and content of contract, parties to the contract, contract duration and value, as well as claims based on the contract);
  • purchase information (including date, place and time of purchase, type, quantity and value of goods or services purchased, shopping basket, interrupted shopping basket, means of payment used, paying office, purchase history);
  • customer service information (including returns, complaints, warranty claims, delivery information);
  • session data relating to the consultation of our web pages, apps for mobile devices or offers on Internet platforms, multimedia portals or social networks (including duration and frequency of visits, languages and countries preselected, information concerning the browser and operating system of the computer, Internet protocol addresses, keywords and search results, evaluation issued);
  • location data when using mobile devices;

2. For what purposes does Algorigin collect your personal data?

Algorigin collects and stores personal data for the following purposes:

  • Customer account, shopping cart and order management;
  • Management of payment and credit operations;
  • Management of delivery operations;
  • Management of customer relations (telephone/chat/email), order tracking, after-sales service, product returns and refunds;
  • Recording of exchanges between customer service and the customer by telephone or chat; for service improvement purposes;
  • Customer satisfaction management (collection of customer opinions on products and customer service performance);
  • Fraud prevention during order payment and post-payment management;
  • Fraud prevention during order payment and post-payment management;
  • Statistics, analysis, selection and segmentation of customers to improve customer knowledge;
  • Sending targeted commercial offers by email, mobile notifications, social networks, other websites or any other medium;
  • Personalization of sites (mobile and desktop) and applications according to customer affinities;
  • Measurement of site (mobile and desktop) and mobile application traffic;
  • Provision of social network sharing tools;
  • Setting up competitions and advertising games;
  • Sharing information with commercial partners.

In the case of processing requiring consent, the data subject may withdraw his or her consent by sending a request by e-mail to info@algorigin.com.

3. Who collects personal data?

The company that collects personal data and implements data processing is :

Algorigin Europe, registered with the Registre du Commerce et des Sociétés de Bayonne under number 830 276 424, headquartered at 57 avenue du Maréchal Juin, Biarritz (64200), France.

4. Why does Algorigin collect and process your personal data?

Algorigin processes your personal data for a variety of purposes, including one or more of the purposes listed below:

4.1 Purposes related to our offers of goods and services:

  • preparation and sale of our goods and services;
  • execution of orders and contracts, i.e. sending order confirmations, shipping and delivery operations, as well as delivery and invoicing operations;
  • organization and execution of courses, seminars and training;
  • organization and provision of customer service;
  • organization and execution of market research and opinion polls.

4.2 Customer communication goals:

  • preparation, management and execution of customer communications by mail or electronic means;
  • commercial communication by post as well as by telephone, fax, e-mail, voice information, text messaging (SMS), multimedia messaging (MMS), video information or instant messaging (Instant Messaging);
  • evaluation of the use of our offers by telephone, fax, e-mail, voice information, text messaging (SMS), multimedia messaging (MMS), video information or instant messaging (Instant Messaging) with regard to points such as type, frequency, duration and exact location of use.

4.3 Purposes related to specific activities and events:

  • organization and execution of contests or lotteries, i.e. informing the winners and publishing their names on our Internet pages and cell phone apps, as well as via our offers on Internet platforms, multimedia portals or social networks;
  • organizing and carrying out special events such as promotional activities, sponsorship activities or cultural and sporting events.

4.4 Aims of customer behavior analysis:

  • individualized and personalized, as well as anonymous and group-based, recording and analysis of past and current customer behavior and purchasing habits when using the offers on our web pages, mobile device apps, Internet platforms, multimedia portals and social networks;
  • identification, classification and analysis of customers' current and potential needs and interests on an individual and personalized basis - as well as anonymously and in groups;
  • individualized and personalized - but also anonymous and grouped - classification and analysis of customer behavior and customer potential;
  • statistical evaluation of customer behavior on the basis of anonymized customer data;
  • linkage of your newly collected personal data with data previously collected by Algorigin;

4.5 Direct marketing goals:

  • Simplification of processes, in particular those involved in purchasing or booking, and use of findings from customer behavior analysis to constantly improve the range of goods and services on offer;
  • avoidance of unnecessary advertising, based on the findings of customer behavior analysis, with a view to individualized, personalized direct marketing;
  • sending individualized, personalized advertising by post or by telephone, fax, e-mail, voice information, text messaging (SMS), multimedia messaging (MMS), video information or instant messaging (IM);
  • individualized and personalized adaptation of offers and advertising on our web pages or mobile device apps or in our channels on Internet platforms, multimedia portals and social networks.

5. On what legal grounds does Algorigin collect and process your personal data?

User privacy is protected by law. Under data protection regulations, Algorigin is only authorized to use the personal data of its users if it has a valid legal basis. Algorigin must ensure that it has one or more of the following legal bases:

  • the performance of a contract (e.g. to process and fulfill an order for goods or to open and manage an Algorigin account), or;
  • the fulfilment of a legal obligation (e.g. keeping invoices), or;
  • when it is in Algorigin's legitimate interest, or;
  • When the user has given his consent.

A "legitimate interest" of Algorigin must not go against the rights and freedoms of users. Examples of legitimate interests mentioned in the RGPD include fraud prevention, direct marketing and data sharing within a group of companies.

6. To whom is your personal data transmitted?

Your data may be transmitted to partners of Algorigin who may process the data on their behalf (third-party recipients) or solely on behalf of and according to the instructions of Algorigin (third-party processors).

The recipients of data are

  • banking institutions
  • Law enforcement authorities, in the context of judicial requests to combat fraud
  • Commercial partners, in particular marketing and advertising agencies.

Algorigin also uses subcontractors for the following operations:

  • secure payment on websites and mobile applications;
  • fighting fraud and collecting overdue payments;
  • shipping your orders and parcels;
  • Management of chat, telephone calls, any recordings thereof and the sending of postal mail;
  • Personalization of site content;
  • Technical maintenance and development of the website, internal applications and the Algorigin information system;
  • Collecting user feedback;
  • Sending commercial prospecting emails and mobile notifications.

Algorigin may also share personal data if the structure of the Algorigin group changes in the future, in the event of a sale, transfer or merger of the business or part thereof, or if Algorigin acquires or merges with another company.

If such a transaction takes place, Algorigin will ensure that the other party complies with data protection legislation.

7. What are your rights concerning your data?

Any individual using the service has the right to exercise the following rights:

  • A right of access,
  • A right of rectification,
  • A right to object to and delete the processing of their data,
  • A right to object to profiling,
  • A right to limit processing,
  • a right to data portability.

Lastly, when Algorigin detects a personal data breach likely to give rise to a high risk for your rights and freedoms, you will be informed of this breach as soon as possible.

These rights may be exercised by contacting the Algorigin company that collected the personal data in the following ways:

By post, by writing to the following address:

Société Algorigin Europe, 57 avenue du Maréchal Juin, Biarritz (64200), France

Electronically, by sending an e-mail to info@algorigin.com.

The request must be accompanied by proof of identity.

Algorigin will reply as soon as possible after the right has been exercised.

If you exercise your right to object to marketing profiling, you are informed that you will continue to receive commercial solicitations, but these will be less relevant and will no longer be targeted according to the person's areas of interest.

    8. How long does Algorigin keep your data?

    8.1 Data retention

    Algorigin retains your personal data for as long as it is necessary or appropriate to ensure compliance with applicable laws or as long as it is necessary for the purposes for which it was collected. Algorigin deletes your personal data as soon as it has lost its usefulness and, in any event, at the end of the maximum retention period set by law.

    8.2 In the event of death

    In accordance with article 40-1 of law 78-17 of January 6, 1978, you may formulate instructions concerning the retention, deletion and communication of your personal data after your death. Such instructions may be general or specific.

    9. Will data be sent outside the EU?

    You are informed that your personal data may be transferred for the purposes defined above to companies located in countries outside the European Union but offering an adequate level of protection with regard to the protection of personal data.

    Prior to any transfer outside the European Union, and in accordance with current regulations, Algorigin implements all procedures required to obtain the necessary guarantees for the security of such transfers.

    10. Holder of the data file

    The holder of the data file is Shopify Inc. in Ottawa, Canada.

    11. What commercial solicitations may be sent to you?

    11.1. Principles applicable to Algorigin

    Algorigin uses your contact information to send you targeted advertising, in particular by email, postal mail, SMS, mobile notification, on social networks or third-party websites.

    In this context, Algorigin undertakes to comply with the rules applicable to each prospecting channel.

    11.2. Prospecting by email and sms

    Algorigin complies with the rules laid down by Directive 2002/58/EC of July 12, 2002, which requires express prior consent for the sending of commercial prospecting by electronic means (e-mail or SMS).

    Thus, when you create your account on the site, you are expressly asked for your consent :

    • to receive offers from Algorigin by e-mail;
    • to receive offers from Algorigin by SMS.

    Algorigin will not send you personalized email or SMS solicitations if you have not consented.

    There is an exception in the event that the User, without having given his prior consent, may nevertheless be canvassed if he is already a customer of Algorigin and the purpose of the canvassing is to offer similar products or services.

    In all cases, the User may object to receiving such solicitations by taking the following actions:

    - When creating an account, tick "no" in the boxes relating to prospecting;

    - For email, by clicking on the unsubscribe link provided in each email or by going to your Algorigin account in the newsletter section;

    - For sms, by sending a stop SMS to the number indicated in the sms or by going to your Algorigin account in the newsletter section;

    - By contacting customer service.

    11.3 E-mail retargeting

    After browsing the Algorigin site, you receive an e-mail when you have not given your e-mail address to Algorigin. How is this possible?

    Algorigin uses the services of companies whose role is to identify Internet users who have already visited its website and to send them personalized e-mails.

    These companies use cookies to distinguish users and then personalize the advertisements they receive based on their browsing history.

    11.4. Who collected my e-mail address?

    This processing involves partners who have already collected your e-mail address, as well as your consent to authorize the sending of advertising.

    You can object to this type of processing by sending an e-mail to info@algorigin.com.

    11.5. Commercial prospecting by telephone

    Algorigin may contact you by telephone to offer you products or services.

    If you do not wish to be contacted, you may exercise your right to object by sending an e-mail to info@algorigin.com.

    12. What security measures are taken to protect my data?

    12.1. General rules

    As the data controller, Algorigin takes all necessary precautions to protect the security and confidentiality of data and, in particular, to prevent it from being distorted, damaged or accessed by unauthorized third parties.

    When using subcontractors, Algorigin ensures that they comply with data protection rules.

    12.2. Rules applicable to bank and credit card data

    To ensure payment security, Algorigin uses the services of a service provider, Shopify Payments, which is 3D Secure certified. This norm is a security standard whose objectives are to ensure the confidentiality and integrity of cardholder data, and thus to secure the protection of card and transaction data.

    12.3. Combating Internet fraud

    In order to ensure the security of payments and deliveries and to provide you with optimum quality of service, the personal data collected on the site is also processed by Algorigin to determine the level of fraud risk associated with each order and, where appropriate, to help modulate the conditions of execution thereof.

    13. Data collected by social networks

    Algorigin's web pages use social plugins such as Facebook or Instagram. Indicated by the logo of the providers in question, these plugins may consist of buttons such as "Like", or sharing buttons on "Facebook" or "Instagram".

    The use of social networks to interact with Algorigin may result in the exchange of data between Algorigin and these social networks.

    For example, if you are connected to the Facebook social network on your computer and you visit a page on the Algorigin site, Facebook may collect this information.

    If you do not want the provider to collect data about you via the Algorigin website, you must log out with the provider before opening the Algorigin website. Please note that even if you are not logged in, providers collect anonymized data via social plugins by installing a cookie on your computer. This data can later be attributed to your profile if you log in to one of the providers at a later date.

    Algorigin invites you to consult the personal data management policies of the various social networks to find out what personal data they may transmit.

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    14. How does Algorigin use cookies and similar technologies?

    When you use the Algorigin Service, information relating to the browsing of your terminal (computer, tablet, smartphone, etc.), may be recorded in "Cookies" files deposited on your terminal, subject to the choices you have expressed concerning Cookies and which you can modify at any time.

    14.1 What is a cookie?

    The term cookie encompasses several technologies that consist of small files that are stored on your computer or mobile device when you visit one of Algorigin's Internet pages. These technologies are numerous and constantly evolving. They include cookies, tags, pixels and Javascript code.

    These small text files recorded by the browser on your computer, tablet or smartphone are used to store user data in order to facilitate navigation and enable certain functions.

    There are two types of cookies:

    • first-party cookies, placed by Algorigin for the purposes of site navigation and operation;
    • third-party cookies, placed by third-party partner companies in order to identify your centers of interest and send you personalized offers. These third-party cookies are managed directly by the companies that publish them, which must also comply with data protection regulations.

    14.2. Why does Algorigin use cookies?

    Cookies issued by Algorigin on the site and mobile application enable Algorigin:

    • establish statistics and volumes of traffic and use of the various elements comprising the Algorigin services. To this end, Algorigin uses audience measurement cookies.
    • adapt the presentation of the Algorigin site according to the terminal used;
    • adapt the presentation of the site according to the affinities of each user;
    • memorize information relating to a form you have filled in on the site (registration or access to your account, subscribed service, contents of an order basket, etc.);
    • enable you to access reserved and personal areas of the website, such as your account, by means of identifiers;
    • to implement security measures, for example when you are asked to log in to your account again after a certain period of time;
    • to share information with advertisers on other websites in order to offer you relevant advertisements in line with your centers of interest. Algorigin uses advertising cookies for this purpose.
    • share information on social networks. To this end, Algorigin uses cookies to share information on these networks.

    14.3 Which cookies are used?

    Most of the cookies used are automatically deleted from your computer or mobile device at the end of the browsing session (session cookies). For example, Algorigin uses session cookies to save your country or language selections and your shopping cart when you continue your Internet session on several pages.

    Algorigin also uses temporary or permanent cookies. These remain stored on your computer or mobile device beyond the end of your browsing session. Each time you visit one of Algorigin's web pages again, your preferred data and settings will be automatically recognized. These temporary or permanent cookies, which remain stored on your computer or mobile device for between one month and ten years, are automatically deactivated at the end of the programmed time. They are used to make the use of our web pages more user-friendly, efficient and safe. They also enable you to receive information on the page you are visiting, selected according to your interests.

    Cookies stored on your computer or mobile device may also come from partner companies. These cookies enable our partner companies to send you advertising of real interest to you. They remain stored on your computer or mobile device for between one month and ten years and are automatically deactivated at the end of the programmed time.

    14.4 How do I configure cookies?

    In accordance with Directive 2002/58/EC of July 12, 2002, Algorigin collects your prior consent to the deposit of advertising, audience measurement and social network sharing cookies.

    You can choose at any time to express and modify your wishes regarding cookies, by the means described below.

    14.4.1. Browser settings

    You can configure your browser so that cookies are stored on your terminal or, conversely, so that they are rejected, either systematically or depending on the sender. You can also configure your browser so that you are prompted to accept or reject cookies before a cookie is stored on your terminal.

    How do you exercise your choices, depending on the browser you use?

    To manage cookies and your choices, the configuration of each browser is different. You can find out how to modify your cookie preferences in your browser's help menu.

    Firefox™:

    1. 1. open Firefox
    2. 2. press the "Alt" key
    3. 3. in the menu at the top of the page, click on "Tools" then "Options
    4. 4. select the "Privacy" tab
    5. 5. in the drop-down menu to the right of "Retention rules", click on "Use personalized settings for history".
    6. 6. a little further down, uncheck "Accept cookies".
    7. 7. save your preferences by clicking on "OK".

    Internet Explorer™:

    1. 1. open Internet Explorer
    2. 2. select "Internet Options" from the "Tools" menu
    3. 3. click on the "Privacy" tab
    4. 4. click on "Advanced" and uncheck "Accept
    5. 5. save your preferences by clicking on "OK".

    Google Chrome™:

    1. 1. open Google Chrome
    2. 2. click on the tool icon in the menu bar
    3. 3. select "Options
    4. 4. click on the "Advanced Options" tab
    5. 5. in the "Cookie settings" drop-down menu, select "Block all cookies".

    Safari™:

    1. 1. open Safari
    2. 2. in the top menu bar, click on "Safari", then "Preferences
    3. 3. select the "Security" icon
    4. 4. next to "Accept cookies", check "Never".
    5. 5 If you wish to see the cookies already saved on your computer, click on "Show Cookies".

    14.4.2. Setting your smartphone's operating system

    You can control the deposit of Cookies on your smartphone in the operating system rules.

    On iOS: https://support.apple.com/fr-fr/HT201265

    On Android: https://support.google.com/chrome/topic/3434352

    14.4.3. Setting cookies with Algorigin

    You can send a request for cookie settings by email to info@algorigin.com.

    Identification must be attached to the request.

    15. How does Algorigin use log data?

    Whenever you visit Algorigin's web pages, certain data about the use of your web browser is transmitted to Algorigin for technical reasons and stored in log files. This data includes the date and time the Algorigin web page was called up, the name of the web page called up, the IP address of your computer or mobile device, the address of the web page from which you accessed the Algorigin web page, the volume of data transmitted and the name and version of your browser.

    The evaluation of log files helps Algorigin to improve its Internet offerings and make them even more user-friendly, to detect and correct errors faster and to adjust server capacity. In particular, log files enable Algorigin to determine when its Internet services are most popular and to provide the appropriate amount of data to ensure that you get the most out of them.

    16. How does Algorigin use web analysis tools?

    In order to constantly improve and optimize its Internet offering, Algorigin uses tracking technologies. These are Web analysis tools that allow us to compile statistics and graphs on the use of Algorigin Internet pages. Data relating to the use of an Internet page is transmitted to the server used for this purpose. Depending on the provider of the web analysis tool, these servers may be located abroad. In the case of the most commonly used web analysis tool, Google Analytics, the recorded data is transferred together with the abbreviated IP address, thus preventing any possibility of identification of individual devices. Google complies with the data protection regulations of the Swiss-U.S. Privacy Shield Framework and is registered with the Swiss-U.S. Privacy Shield program of the U.S. Department of Commerce (for more information, go to https://www.privacyshield.gov/Swiss-US-Privacy-Shield-FAQs). The IP address transmitted by your browser as part of Google Analytics is not shared with other data. Data may only be forwarded to third parties by Google in accordance with statutory regulations or within the scope of the data processing mandate.

    You can prevent the recording of data relating to your use of the website (including your IP address) generated by cookies for Google, and the processing of such data by Google, by downloading and installing the browser plug-in available at the following link(http://tools.google.com/dlpage/gaoptout). Further information on Google Analytics and data protection is available at http://tools.google.com/dlpage/gaoptout and http://www.google.com/intl/de/analytics/privacyoverview.html.